2013: Establishment of MAXCAT Vertriebs GmbH, with the Gauselmann Group taking a stake in the company
2016: Outright acquisition by the Gauselmann Group, with the company renamed XTiP Sportwetten Vertrieb GmbH
2020: Integration into MERKUR Sportwetten GmbH
The Gauselmann Group has been active in the German sports betting market under the XTiP brand since 2013. In addition to a stationary offering with its own betting shops and numerous franchise locations, XTiP has a broad online sports betting offering. Customers can place their bets not only in the modern XTiP shops but also conveniently via the XTiP app and the customised online platform.
In 2020, XTiP Sportwetten Vertrieb GmbH was integrated into MERKUR Sportwetten GmbH. Since then, this company has been in charge of the franchise business on the German sports betting market, but the XTiP brand has been retained for national sales.