2020: Establishment of MERKUR INHOUSE AGENCY (MIA)
The MERKUR INHOUSE AGENCY (MIA) was founded in 2020 as a subsidiary of the Gauselmann Group. It develops and realises all of the Company Group's advertising and marketing campaigns in close collaboration with the marketing teams, from layout to production.
MIA consists of teams of art directors, graphic designers, media designers, copywriters, motion designers, project managers and production specialists. With many years of experience in the areas of branding, visual and strategic communication and visualisation of brand aesthetics, the authentic presentation of the Gauselmann Group's brand values and corporate philosophy is at the heart of each individual project. Through strategic collaboration and planning, customised solutions, whether digital or print, are implemented and the Gauselmann Group's advertising messages and marketing objectives are clearly defined.